These hip posters are plastered all over Auckland AND all over school. Obviously, my age group is roughly 15 years above their target market, though who are they looking to attract? You can't really tell from this picture, but they cast the ugliest models EVER. Zits? You bet! Short and dumpy? You're hired! Ugly? Perfect! I wouldn't find it so irksome if I didn't have to stare at these every single day.
3 comments:
One thing is certain: Somewhere in NZ there is an advertising agency whose employees are all former marching band members.
Or alumni from Case!
Alumni from Case are the people they're looking to attract.
And it worked!
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