Check out the latest public awareness spot for drinking, titled "Uncle Mark". I actually gasped when I saw it. Iain and I don't like the tagline, though.
http://www.advertolog.com/paedia/reels/2008/4/16/511522/
It's part of a campaign. Another one is about a woman having drinks after work. I must admit, I saw it and was like, "What?" but then in the end she gets dragged down a backalley by a rapist.
They also have these great spots about being the designated driver -- they're aimed at teenagers and 20-somethings. A bunch of guys are going out and they first do a game of sorts to determine who the driver will be, then the rest of the spot shows everyone drinking except the driver. They're actually funny because the guys in the spots genuinely appear to be drunk.
(side rant: I don't know why, but it's really difficult for actors to act drunk. It always comes off as really phony - the classic example being Tori Spelling on 'Beverly Hills 90210'. See also: the episode of 'Friends' where Monica turns 30. Yet Brian on 'Family Guy' nails it! I'm trying to think of more examples but I'm drawing a blank.)
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